About Us

The Handicraft Association of Bhutan (HAB) was established in 2005 with the mission to empower artisans and actors in the handicrafts sector. In 2011, it became a registered Civil Society Organization (CSO). To support the growth of the sector, HAB provides a comprehensive range of support services, including resources, training, research and product development, trade facilitation, and policy interventions. The goal is to help artisans create high-quality handmade crafts and increase their competitiveness in the global market, resulting in sustainable livelihood opportunities for both the artisans and their communities.
With over a decade of experience, HAB has established a robust network of 7,500 micro and small enterprises (MSEs) across Bhutan, making it a significant player in the Bhutanese handicraft industry. This network encompasses businesses led by both women and men, both formal and informal, and 195 affiliated stores showcasing over 100 diverse handcrafted products.


Create a vibrant, authentic and dynamic handicraft sector that showcases Bhutan's traditional heritage and serves as a tool to improve the livelihood of rural Bhutan


Create an enabling, nourishing and sustainable environment for Bhutanese craftspeople by encouraging innovation and diversity, and facilitating access to local and international markets.

Handicrafts Association of Bhutan


Three Core Values of HAB:

  1. Empowering artisans: The Handicrafts Association of Bhutan is committed to empowering local artisans by providing them with training, resources, and market access, so they can achieve financial stability and sustainable livelihoods.
  2. Preserving Cultural Heritage: the association values preserving Bhutan’s rich cultural heritage by supporting traditional arts and crafts.
  3. Promoting Sustainability: HAB strives to promote sustainable practices in the handicrafts sector, including environmentally friendly production methods and fair-trade practices.

Organizational Structure & Personnel
Empower your success with our dedicated and skilled team of professionals.